Social Networking Changed Everything ? The New Marketing & PR Model Marketing Articles | May 20 Cal Clutterbuck Islanders Jersey , 2009 Confused by social networking and the new changes in getting publicity today? You don't need to be. Here are tips on how you too can master Twitter, Facebook & Online Article Submissions. PR Made Easy.
It?s pretty obvious that the marketing of today has changed. You have newspapers going virtualweb only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It?s all changing and to do PR today, you need to change with it. The good news is that it?s never been easier. The bad news, you need to learn a new way to do things. Fortunately Josh Bailey Islanders Jersey , there are tips that can make it easier and I?m here to show you a few.
First, no one can deny the power of social networking. And those that do are just plain wrong. I?ve been in business since 1985 and I liken this to way back when emails became a way of life. Many still contended they wanted to do it the old fashioned way and nothing would beat a letter. (I know it?s hard to even imagine this today.) It wasn?t long until they realized their error, but by then their competition was way ahead of them. Don?t make the same mistake now. You absolutely need to get with it and get on board. I can practically guarantee you within weeks you?ll be hooked and wondering why you ever hesitated. It?s so easy, and the potential so great, you need to start today.
Let?s break it down. Twitter first. Forget all the ?I don?t care what they ate for lunch excuses,? that?s where your competition and peers are and you do need to be there too. Sure you do have a few tweeters who will update you on the latest hot dog they ate Jordan Eberle Islanders Jersey , but that?s rare. What you do have is more and more businesses networking and connecting with each other in ways never thought possible. It?s also more than just networking back and forth, you can have chats, host events, get more publicity for your articles and press releases and even announce your seminars and radio shows. And that?s not even the half of it. There are entire books written on this, so my first recommendation is to get them. Why struggle and find your way around when you can easily read the tips from those who know exactly what you need to succeed.
Also, while you are getting your feet wet Nick Leddy Islanders Jersey , don?t jump in and start posting and selling and ranting and raving. Take it slow. Sign up, take a sit, remain quiet for a short time and read what others are posting. Follow the leaders in your industry and take advantage of their knowledge. It can almost feel like walking around with them all day and looking over their shoulders for their secrets. What?s cool is they give their tips freely, why wouldn?t you want to take advantage of that? As an example, if someone were looking for information on starting a virtual assistant business or getting publicity for their business, they could follow me at Twitterdianaennen.
Now the key many forget is that not only do you need to follow them John Tavares Islanders Jersey , you need to listen earnestly to what they are saying. Go to the sites they recommend. Actually do the things they suggest. And most importantly, if you have the opportunity to contribute and honestly have something of importance to say, do! Even if they aren?t following you, once you list their twitter name @name, it will go to them. Best yet, you might get a retreat or even better a RT and follow back. As many say Andrew Ladd Islanders Jersey , those are the ultimate compliments.
Now it?s important to learn the social media lingo ? Hashtags, Retweets, Fans, Follow Friday, this is just a few of the many names you need to know to do business better. It can be overwhelming. No, in fact it is overwhelming. However Mathew Barzal Islanders Jersey , if you keep it simple and take it a step at a time, you can do it. When you see a term you don?t know, look it up right then. Write down your interpretation and do the investigating to find out more about it. Here are just a few to help you on your journey.
What?s a retweet? That?s when you find somone?s information useful and you want to pass it onto your followers. So basically RT (retweet) is good content that you pass on. Many RT just to RT. Don?t be one of them. You know your followers and what they want and need, that?s what you should be RT?ing. We highly recommend signing up for TweetDeck for ease in doing this. A click of a button and you are there.
Next you need to know about Follow Friday. This is definitely one of my favorites. Think of Follow Friday as your day networking at a business get-together, only better. You get to stay in the comfort of your own home, and you get to immediately make the connections Anthony Beauvillier Youth Jersey , not when you get home with a handful of business cards. Try and plan your week so you can participate. Remember this can be even more effective than a Chamber meeting or an expensive business seminar. So plan a lighter load on Friday whenever possible. You want people to mention you so mention them. Also, don?t just list 20 screens of twitter names that you want people to follow. Tell your followers why they should follow them. What do they offer that your followers would be interested in? Remember to put #followfriday in your posting. (By the way, see that # in followfriday. That?s what is called a hashtag. Cool huh!) And finally, you want people to retweet your followfriday postings, so keep your count to 120 instead of 140 so they can easily do this. In fact, do this for all tips or postings you want retweeted.
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